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PACE iLok License Manager delivered a better UX for end-users, who are now more self-sufficient. The return to PACE Licensing not only helped Freehand’s new business model create recurring revenue and growth, but it also resulted in a better experience for their end-users.
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Freehand benefits from knowing that software activated means profits retained, while users enjoy the freedom and power of 24/7/365 web-based license controls." Updating Meant Upgrading "With PACE, clients in good standing continue to benefit from using Freehand software, while those without an active license no longer have access. Charlie added “Perpetual is an ugly word when you are trying to create recurring revenue for a software product.” It was this decision that ultimately brought them back to PACE. The need to make this change stemmed from a goal to create more features and a better user experience for customers. A customer chargeback should have triggered the end of the license use, but the system in place did not offer that ability.įinally, in 2019 Freehand decided to move from perpetual licenses to a subscription model. Although a rare occurrence, when a customer did ask for a chargeback, there wasn’t an easy way to completely turn off access.
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People evaluating the software could, in some cases, still have access even though their trial period was over.įreehand Graphics also offered a ‘chargeback guarantee’ – allowing customers who purchased their products to get their money back if they were not satisfied. One drawback to the home-grown licensing system was that when a potential customer downloaded the trial, Freehand couldn't easily turn off access once the trial was over.
For Freehand Graphics, nearly all sales are preceded by an 8-day trial.
With limited ability to help clients activate or deactivate software in response to local hardware issues, Freehand actively looked to improve the UX and to enhance customer service.įree trials are at the core of many software sales strategies. Why Turn Back to PACE Anti-Piracy?Ī shortfall of the home-grown licensing system was the lack of a robust license control center. In 2007, after joining forces with a new developer, Freehand decided to move toward a home-grown licensing model and no longer use PACE.
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The ability to ‘wrap’ their code with PACE’s unique architecture gave Freehand the security and flexibility it needed for trial extensions, ensuring prospects had enough time to evaluate the product and eventually buy. PACE helped Freehand set up a secure licensing model that allowed customers to try the software, and later to buy it. In 1995, Freehand sought a way to distribute its software securely with a licensing system. The next step – could he sell this program to other screen-printing shops? Freehand and PACE Anti-Piracy Having discovered such a time-saving and efficient tool, Charlie’s screen-printing shop (which he now owned with his wife Laura) was able to process more orders and ultimately make more money. What would normally take 3 labor-intensive days of work, Charlie’s program allowed to be done in less than an hour. He decided to embrace the innovation that was happening around him with computers and technology and write a computer program to optimize the process.Ĭharlie wrote a program that would ultimately revolutionize screen-printing.
While working daily to process orders, manually adjusting colors and specs, Charlie realized that parts of the screen-printing process were extremely time-consuming and error-prone. The industry was changing, and Charlie was at the forefront.
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Technology was quickly changing during this time, and screen printing was beginning to transition from a completely manual process to digitization. Charlie was interested in printmaking and took a part-time job at a screen-printing shop to earn some extra money. Some HistoryĪs art students living in New York City, Charlie and Laura Facini were interested in making a career in the arts. Some of their software, notably Separation Studio NXT and AccuRIP Emerald, makes pre-press functions, like color separation, a simple and easy process for their customers. Professional Licensing: A Boomerang Storyįreehand Graphics is a global leader in software solutions for the screen-printing industry.
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